Web Marketing Strategy Update

Keyword research is the first, and most important step in search marketing.

You can probably see why keyword selection would logically be the first task. But why most important?

Because if you choose the wrong keywords, everything else you do to improve your search engine rankings is wasted effort.

Or to be blunt: If you target the wrong keywords, you will not make money.

When you create a new website or web page, you want to focus the content on popular keyword phrases relevant to your subject matter. These are the keywords that people in your target market regularly type into search engines to locate information on the products or services you provide.

But it’s often the case that many of your first choice keyword searches will be very competitive, making it difficult — if not impossible — for you to get your pages to rank highly for them unless you employ an SEO expert.

What you need to do is find other, less popular keywords that are also quite heavily searched, yet are easier to rank well for because there are fewer competing pages in the search results (this also applies to Adsense keywords and other PPC’s, but in terms of paying less for your clicks because there are less competing ads).

If you’re using podcasts regularly in your marketing, or are thinking of starting, you’ll almost certainly want somewhere to host them. That’s because the space, and especially bandwidth requirements of podcasting can soon become expensive if you simply add them to your website. You don’t need many downloads of a podcast that’s several MB in size to quickly exceed the basic bandwidth allowance of most traditional web hosting packages, requiring you to purchase additional bandwidth at a high rate.

This post from Tom Parish talks of an easy-to-use solution with unlimited bandwidth for podcasters he’s found at [Liberated Syndication->www.libysn.com].

Libsyn gives you a blog with a set of templates to choose from, and you can make changes to the look and feel if you’re comfortable making changes to scripts. It’s pretty easy; I made some quick changes myself. See www.wimaxpodcasting.com for my new Podcast series on WiMAX industry news with Tim Sanders.

Libsyn offers 4 levels of podcast syndication service for individual podcasters. Each service level contains the full set of libsyn features and unlimited use of bandwidth. This is a huge advantage over a conventional ISP account. If your podcast gets popular, you’re going to be paying very large monthly fees for bandwidth. Libsyn charges you only for your incremental storage needs each month as you add new podcasts.