Web Marketing Strategy Update

Recently, I finally got around to looking at the scripts available for the Firefox plugin, Greasemonkey. I was not expecting what I found.

From the main site:

Greasemonkey is a Firefox extension which lets you to add bits of DHTML (”user scripts”) to any web page to change its behavior. In much the same way that user CSS lets you take control of a web page’s style, user scripts let you easily control any aspect of a web page’s design or interaction.

For example, you could:

• Make sure that all URLs displayed in the browser are clickable links
• Improve the usability of a site you frequent
• Route around common and annoying website bugs
• Use the Coral content network selectively.

Most of the scripts are fairly innocuous and are designed to help users get more out of various websites.

But MANY are designed soley to strip ads from pages, remove redirects and even change affiliate links.

Here are some examples:

Bloglines Moreover Ad Remover
Description: Get rid of ads in moreover feeds on bloglines
Written By: Mysteriously Unknown

Ad Blocker
Description: Block advertisements
Written By: Mysteriously Unknown

Building Your Site Rule #1 Always have a strong headline.

No matter how great your sales copy is or how great your content and information is no one will stick around long enough to read it unless you grab them with your headline.

Make sure you have a compelling enough headline to make the person want to stay and read your information.

Building Your Site Rule #2 Make your home page a strong sales letter that combines elements of an article and an endorsement.

The best way to have a sales letter that is not hyped up and can still do a good pre-sell? is to have a form of a product review? or endorsement.? What most people are interested in is reading the pros and cons about a product. Spend some time and dedicate the home page to a good product, write a good endorsement? article.

Building Your Site Rule #3 Stop hiding your links. Let your visitors read your articles

Some advocates of the old mini-site strategy advised you to have NO other links on your site. There was supposed to be just one other link the BUY NOW link. And I think this still works, but for merchant sites not affiliate websites.