Web Marketing Strategy Update

If you’ve considered podasting in your marketing, you’ll be interested in this item I came across on WebProNews

Podtrac, a new podcast advertising company, has teamed up with Mediamark Research Inc. (MRI), a provider of magazine audience and multimedia research company, to provide advertisers and podcasters with demographic information about listeners to help them make better advertising choices.

The partnership hopes to bring the same kind of statistical information provided to networks and advertisers in traditional media to the podcast circuit.

MRI and Podtrac will provide ratings data, including an index of the data to MRI’s Survey of the American Consumer as a free service to any podcast through Podtrac. The Survey of the American Consumer is a national probability study of U.S. adult’s demographics, media and product usage, attitudes and lifestyle.

Podcasters will start by implementing Podtrac’s free Podcast Audience Survey. Podtrac will calculate indices to the Survey of the American Consumer for individual podcast survey results and provide the data to advertisers and podcasters free-of-charge.

“The Podtrac Survey together with an index to the Survey of the American Consumer provide a powerful tool for advertisers to determine the fit of a specific podcast audience for the target of their advertising,” said Mark McCrery, CEO of Podtrac.

I came across Blog Submitter Pro 7.0 through an emailed affiliate recommendation. The site headline reads:

“New Blog Submission Software Takes TOTAL DOMINATION To A Whole New Level, And Allows Complete Control Over Any Market and Any Product You Sell. — Renders All Other Marketing Methods Totally Useless by Comparison”

Quite a claim, eh? Totally ridiculous hype of course. But that seems to be the norm these days. My issue is with the software itself.

I might wear a grey hat sometimes, and Google may think I’m a bit thin in places, but even to me it’s clear that this new, “killer marketing app” crosses the line.

The goal is innocuous enough: make comments on blog posts related to the topic (or in this case, simply keywords) that your site covers. In doing so increase the value of your site in the eyes of Google (and other search engines).

The method of attaining it is the problem.

Let me ask you a question. What is the Comments function on a blog for?

For commenting on the post, right? To build on it. Add opinions. Ask questions. Perhaps create discussion.