Squidoo is the brain child of popular and latterly philanthropic marketer Seth Godin, who’s also the author of a small pile of marketing books containing some pretty revolutionary thinking.
The idea is that anyone can set up a “Lens” on any topic they choose, sharing information for the purposes of building reputation, drawing traffic to other websites, making money or just for fun.
Simply a web page with a hip new name, besides giving you space to write on your subject of choice, a lens has modules to optionally add stuff like RSS feeds, items from Amazon, polls, photos from Flickr, etc.
A lot of time has now passed, but if I remember correctly, the basic premise in setting up Squidoo was that search engines would never be able to deliver what people want, and that the people themselves would make a better job of it by voting with their feet as it were, from amongst Lenses created by others knowledgeable on a subject.
Here’s the Oct 2005 post on Seth’s blog with the free ebook download introducing Squidoo and explaining the concept of “everyone’s an expert.”
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