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J. Walter ThompsonWired - Jeffrey’s plan to use a two-pronged technology - drawing Web-promotion dollars from the agency’s packaged-goods clients (who, like JWT, have suddenly begun to realize they’re behind the curve on interactive marketing) while attracting more tech .

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AOL: For Once, A Smart ShopperBusinessWeek - Ad.com has been a hit because it practically invented a fast-growing form of Web promotion called cost-per-action ads. In the Web’s beginning, advertisers paid publishers based on the number of people who saw the ads. That left advertisers holding .