Email marketers can have their cake and eat it
Sean O’Neal reviews the position of email as part of the media mix and argues that it is a win-win for interactive marketers. Email marketing (done properly) brings both a performance ROI through direct response. And it also has benefits in terms of brand awareness and consumer behavior. The implicit. (more)

How To Make More Money With Email Marketing
The number one rule in effective email marketing is to ALWAYS capture every email address of every possible prospect. Here is the way to get started. (more)

Hypnotize Someone with Words Alone? What will you do when you learn to hypnotize people with the power of words alone and get them to obey your commands?

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