Prudential to pay $19M for deception

Corporate Gifts Corporate Relocation Credit Monitoring Services CRM Solutions Currency Trading Data Management Data Recovery Debt Negotiation Direct Marketing Domain Names E-Mail Services eCommerce Solutions Education & Training Email Accounts Email (continues)

Top 13 Marketing Budget mistakes

Great post I came across listing the 13 top marketing budget mistakes and what can be done to avoid them. Here’s a quick run through them: Spending money to reach the wrong people Generating leads that Sales doesn’t want Failing to follow up on leads Killing the conversation Overemphasizing new lead. (continues)

Latest Trends in Email Marketing

Did not plan to go to this session but some of my clients outside IBM are struggling with the notion of how to do email marketing and the metrics behind it. I did a podcast earlier this year with Zoom-In that talked about a case study I . (continues)

Marketing On Steroids - Jay Conrad Levinson is probably the most respected marketer in the world. In his new ebook Jay reveals how you can use marketing steroids legally to make your business insanely profitable.