Web Marketing News

Tech test: AOL software offers few reasons to switch
Warner Inc. unit’s trying to lure as it seeks to expand its audience in the quest for online advertising dollars. The new free software (www.aol.com/openride) clearly tries to steer people to AOL’s own ad-supported services and features, but it (more)

Federal Trade Commission Probes Search Engines Practice Of Tracking User Searches For Market Research Dollars
Although online advertising has proliferated lately, tension is mounting in the media industry about the ethical practices and extreme measures taken by corporations using these promotional tactics and more importantly, how they obtain the information needed to successfully market to consumers. As r. (more)

Turn - Next Gen Online Advertising
Feedwhip just told me that Turn’s homepage has just been updated (you mean, you’re not using Feedwhip to monitor web sites?) Turn’s approach to online advertising pushes the established model by a payment scheme based on action, not views or click-throughs. Turn is going to be appearing at today’s Launchpad. It is interesting to see how competitors are starting to nip at Google’s heels. From the very big (Microsoft’s new 3d mapping), to the very new (Powerset’s search revolution (more)

Wholesale inflation falls by record amount
- Ten major food and drink makers, including McDonald’s, Coca-Cola and Campbell Soup, announced Tuesday that their child-oriented advertising will do to promote health foods and exercise. The companies, which account for two-thirds of child-targeted food (more)

U.S. online advertising increases in 3Q, eighth consecutive quarter of .
Pittsburgh Post-Gazette - NEW YORK — Internet advertising reached a new high of $4.2 billion in the third quarter, marking the eighth consecutive quarter of growth, according to a study released Tuesday. The estimate comes from PricewaterhouseCoopers LLP, which conducted the . (more)

33 days to Online Profits - Watch right on your computer as top Internet marketers, Jim Edwards and Yanik Silver, take you through the exact steps they use to roll-out one moneymaking Internet project after another