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Aptimus, Inc. Acquires High Voltage Interactive, a Leading Online Marketing Firm Specializing in Recruitment Solutions (Market Wire via Yahoo! Finance)Aptimus, Inc. the Point-of-Action(TM) online advertising network today announced the acquisition of Sausalito, California-based High Voltage Interactive, Inc. The acquisition is a significant element of its strategy to bring a new class of transactional advertising to the world’s largest brands.

Tempting the Traditional Coffee Drinker to Move Up (New York Times)Folgers is tiptoeing into the upscale shelf space this week with a line of premium coffee dressed up in shiny bags.

Can AOL keep pace? (CNN Money)By our count, AOL has announced four let’s-fix-this-puppy plans in as many years. And almost all of them, despite great hype, have turned out to be fairly modest proposals.

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