The future of online advertising is video

The future of online advertising is video
Pay-per-click, contextual advertising will be around for a long time and make some people very rich, but where I see a lot of untapped potential for publishers is in video advertising.? Lost Remote has more. Just don’t do prerolll …. (more)

Online Ad Rates-Cutting Costs in Australia
Kinda confusing story, but turns out in Australia, major online publishers have slashed their advertising rates by up to 60 per cent on vast blocks of inventory as a string of offshore “affiliate” advertising networks and local start-ups woo advertisers with new, low-cost online advertis. (more)

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