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Aptimus, Inc. Acquires High Voltage Interactive, a Leading Online Marketing Firm Specializing in Recruitment Solutions (Market Wire via Yahoo! Finance)Aptimus, Inc. the Point-of-Action(TM) online advertising network today announced the acquisition of Sausalito, California-based High Voltage Interactive, Inc. The acquisition is a significant element of its strategy to bring a new class of transactional advertising to the world’s largest brands.

socalTech.com)” title=”Interview with Bill Urschel, Founder of AdECN (socalTech.com)” style=”color:grey;display: block;clear:both;”>Interview with Bill Urschel, Founder of AdECN (socalTech.com)Serial entrepreneur Bill Urschel is the founder and CEO of Carpinteria-based AdECN (www.adecn.com), a company developing an online advertising exchange marketplace. The venture backed company has raised $5. (more)

Video Site to Add to Ads (Sun-Sentinel)Buyers of YouTube `channels’ will be able to show their own promos or sell spots to others. After attracting millions of eyeballs with video clips of dancing cats and lip-syncing coeds, YouTube hopes to cash in on its popularity with online infomercials.

Identify the Key & Niche Companies Operating in the World’s Online Advertising Industry (Business Wire via Yahoo! Finance)DUBLIN, Ireland—-Aug. 21, 2006–Research and Markets has announced the addition of Online Advertising - Global Strategic Business Report to their offering.

Northwest Natural Gas tries hand at online advertising (BizJournals)Northwest Natural Gas Co. is the latest local company to venture into online advertising.

Online ad market expected to grow annual 11% in next five years (Budapest Business Journal)The increase will come largely because of spending on search marketing, which shows ads to internet users based on the terms they enter into search engines. Hungary’s search marketing segment is expected to grow more than 60% to Ft 400 million in 2006.

Tempting the Traditional Coffee Drinker to Move Up (New York Times)Folgers is tiptoeing into the upscale shelf space this week with a line of premium coffee dressed up in shiny bags.

Unilever Gets Creative with Online Campaign (Indie Research via Yahoo! Finance)We’ve highlighted the fast-paced world of online advertising as well as the migration of content from print and television to online for subscribers on a number of occasions, but more and more companies are taking advantage of the unique characteristics of the Web to combine these two trends to create Web-based standalone ads that look and feel like original content.