Web Marketing News

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Northwest Natural Gas tries hand at online advertising (BizJournals)Northwest Natural Gas Co. is the latest local company to venture into online advertising.

Unilever Gets Creative with Online Campaign (Indie Research via Yahoo! Finance)We’ve highlighted the fast-paced world of online advertising as well as the migration of content from print and television to online for subscribers on a number of occasions, but more and more companies are taking advantage of the unique characteristics of the Web to combine these two trends to create Web-based standalone ads that look and feel like original content.

Aptimus, Inc. Acquires High Voltage Interactive, a Leading Online Marketing Firm Specializing in Recruitment Solutions (Market Wire via Yahoo! Finance)Aptimus, Inc. the Point-of-Action(TM) online advertising network today announced the acquisition of Sausalito, California-based High Voltage Interactive, Inc. The acquisition is a significant element of its strategy to bring a new class of transactional advertising to the world’s largest brands.

Can AOL keep pace? (CNN Money)By our count, AOL has announced four let’s-fix-this-puppy plans in as many years. And almost all of them, despite great hype, have turned out to be fairly modest proposals.