Web Marketing News

VerticalResponse: Right Hemisphere Deploys VerticalResponse via salesforce.com’s AppExchange
? email marketing and direct mail solutions, and salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Right Hemisphere has deployed VerticalResponse via the salesforce.com ? salesforce.com’s AppExchange”>(more)

Spam Is Dead, Long Live Email Marketing!
Email marketing has a bad reputation, though you should be very clear about the difference between an opt-in list and spam. Spam is the indiscriminate sending of emails to people who don’t want to receive them and haven’t signed up for them (or have requested to be removed from a list) Spam is illegal in many countries – don’t do it! You may find that you receive a return for little effort, but apart from being illegal it’ll have a negative impact on your company and your brand. Opt-in email lists on the other hand are a fantastic opportunity for revenue. You have to work at it though, it’s no good sending a daily untargeted email to people, they’ll opt-out much quicker than you can sign them up. What is an opt-in email? An opt-in email is when a visitor to your website signs-up to receive more information about your web site, products, services and/or related news through a newsletter to their email address. This can be a single time, or regular monthly or weekly emails. How can I convince people to sign-up? Sometimes your web site will be enough to convince people that they’d like to know more about you. Other times you can do this by offering free goods or services. A popular technique at the moment is to offer free e-books. Even once you’ve convinced people to sign-up, you still need to convince them to continue to receive the newsletter and ideally to revisit your site and make a purchase. You need to keep the content of your newsletter interesting, informative, and relevant. Remember that the subscribers to your newsletter came from your web site, so they’re highly targeted prospects. The content has to useful to them in order for them to want to read more and visit your site. Some of my top tips for email marketing success are, Address people by their name, personalise the email so they don’t feel like they’re just part of a long list.Professional email marketing software will enable you to do this and I would encourage you to use it.Avoid spammy sounding sales techniques, lots of $ and ! don’t. (more)

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