Web Marketing News

#1 myth of selling Online Advertising

?If you build it, they will come.?

This one just kills me.? I have met so many people that build a website or have a web site and their business strategy to make money is always the same.? ? We?re going to build up lots of traffic and then sell advertising on our site.?

Just because you’ve a lot of traffic to your web site, DOES NOT guarantee that someone will want to advertise there.? I see websites over an over that have loads of traffic but just can?t seem to capitalize fully on the traffic or some that haven?t managed to actually ?sell? any advertising on their site.? (By sell, I mean someone actually gives you X number of dollars for X.? I don?t mean affiliate programs or Google ad sense)? Sure with tonnes of traffic you should be able to monetize it to some degree, that goes without saying.? But I?m talking about profitability.

So why can?t they sell any advertising?

Check back tomorrow for?
?7 Reasons you can?t sell advertising on your site?

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Colizer Inc. Raises Capital for Local Search Platform

using pay-per-call.’ Colizer Inc. has perfected a Pay-per-call solution targeted at businesses that typically are not participating in online marketing. Pay-per-call is building on the success of such advertising systems as Google’s Pay-per-Click (continues)

Online Ad Mergers Push S&P Near Record

The latest online advertising merger — this one a blockbuster deal between Microsoft and aQuantive — pushed the S&P 500 within five points of its all-time closing high. (continues)

Turkey | adverlicio.us | online advertising archive

Welcome to adverlicio.us, the world’s largest and tastiest archive of online advertising! We love online ads — we collect and categorize them so marketers, designers, and others can study and discuss what works (and what doesn’t). To learn about new ads as we archive them, subscribe to our free XML feed or our no-spam email bulletin: Logos, trademarks, and all other content are the property of adverlicio.us and/or their respective owners. They’re provided strictly on a ‘fair use’ basis adverlicio.us | online advertising archive”>(continues)

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