Web Marketing News

Are Paid Links Evil? (Search Engine Roundtable)

Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? We explore the issues, in this session. Moderator: * Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget Speakers: * Michael Gray, President, Atlas Web Service * Matt Cutts, Software . (continues)

Search Marketers On Click Fraud (Search Engine Roundtable)

Jon Myers , Director of Search Insight, Latitude Group What is Click Fraud? It is an internet fraud. He shows how Eric Schmidt told people to let click fraud happen. There is click fraud, he shares some stats, but the stats are very debatable, on who you ask. He shows how the media is now involved in click fraud. This will lead to hype, confusion and concern. Google took a stance . (continues)

Contextual Ads & AdSense Clinic (Search Engine Roundtable)

This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements. Moderator: * Elisabeth Osmeloski, Director of Online Media, Zonder.com Speakers: * Jennifer Slegg, Owner, JenSense.com * Jeremy Schoemaker, Founder and CEO, Shoemoney Media . (continues)

Post Search Ads (Search Engine Roundtable)

Post Search Ads Moderated by Misty Locke of Range Online Media She welcomes everyone. The panel will be talking about ways to connect with the consumer after the search. Turns it over to Kevin Lee for a introduction to the concept of post-search ads. He does a quick survey of the audience re: retargeting efforts. Not many in the audience are aware of the ?basics? of retargeting. Post search . (continues)

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For those of you who are thinking of starting to market your blogs a little bit more, I would recommend that you check out these two interesting offers. AdWords Startup Voucher Voucher for $50 trial of google adwords : Google AdWords Welcome Voucher. (continues)

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