Web Marketing News

Channels & Domains Reporting in YPN Buggy?

DigitalPoint Forums reports that Yahoo! Publisher Network reports are not reporting 100% accurately. The bottom line figures seem to be correct, but when you break out the reports by channel or domain, the numbers don’t seem to add up. . Google’s New Text Link Ad Unit

Search Engine Land Topics:

1. Microsoft Appoints New Head Of Search & Ads
2. Google Adds Related Phrases To Definitions
3. Yahoo Says 12 to 15 Percent Of Clicks Are Discounted
4. News Corp. & NBC To Launch YouTube Competitor

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YPN goes international ?

There are rumours all over the internet that [B]Yahoo Publisher Network[/B] is going international on March 30, 2007. No one was sure till now. But the truth is that YPN is not going international on March 30 2007. The final conclusion is this that no such post, information, news, etc has been released by Yahoo or YPN.

YPN is not going international on March 30 2007.

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Channels & Domains Reporting in YPN Buggy’ (Search Engine Roundtable)

DigitalPoint Forums reports that Yahoo! Publisher Network reports aren’t reporting 100% accurately. The bottom line figures seem to be correct, but when you break out the reports by channel or domain, the numbers don’t seem to add up. The.

Execs & Accounts for March 19, 2007 (ClickZ)
Scripps Poaches from Yahoo, Bravo Snags AOL Exec, TechCrunch Grabs Fox M&A Whiz

Like to twitter’ It’s the hot new thing. (Media Life Magazine)
“What are you doing’” is the question. The answer is most likely “Not much.” But for twitterers, that’s almost beside the point. The point is to keep fellow twitterers thoroughly informed on exactly what one is doing at any moment.

McAfee Report Ranks .NU Websites Among Lowest Risk (Business Wire via Yahoo! Finance)
MEDFIELD, Mass.—-Websites using the .NU top level domain are among the lowest risk to Web users on the Internet, according to data released last week in a report by McAfee’s recently-acquired SiteAdvisor division.

Yahoo! & Microsoft Release Papers on Web Spam (Search Engine Roundtable)
A WebmasterWorld thread links to a December 2006 paper at Yahoo! Research named A Reference Collection for Web Spam. The paper can be downloaded as a PDF file, it’sn’t brand new, but relatively new. Here is the abstract:.

Interview with Jason Feffer, Founder, SodaHead (socalTech.com)
Jason Feffer is CEO and Founder of SodaHead (www.sodahead.com), an Encino-based startup in the social answers space. SodaHead is funded by Mohr Davidow Ventures and the Tech Coast Angels and other angels, including Ron Conway. (more)

An Alternative to .XXX: IANA Adult Port Assignments (CircleID)
As an alternative to the creation of the .XXX TLD, ICANN/IANA can assign special port numbers that can be used to label adult content. IANA assigns port numbers as part of its duties. For example, port 80 is reserved for the HTTP protocol (i.e. the World Wide Web). Port 443 is reserved for the HTTPS protocol (SSL-secure version of HTTP). Port 23 is for Telnet, port 25 is for SMTP, and so on. One (continues)

Trash Proof News Releases - This exciting ebook will teach even the most inexperienced marketer how to successfully use the media to your advantage. Filled with plenty of specific advice from actual print and television news editors.