Web Marketing News

Piper Jaffray Predicts Global Online Advertising Revenue to Reach $81.1 Billion by 2011 in New Report: ‘The User Revolution’

and Marketing research team today published an in-depth, comprehensive research report titled, ‘The User Revolution,’ discussing the new advertising ecosystem and the rise of the Internet as a mass medium. In the report, the team outlines its (continues)

E-consultancy - Robert Andrews’ Blog: Pot Noodle launches UGC ad campaign on YouTube

Excerpt from E-consultancy - Robert Andrews’ Blog:-Pot Noodle has launched a user-generated advertising campaign hosted on YouTube. Owner Unilever has invited users to submit videos of themselves eating the snack in unusual places - for each video submitted, the company will send out 12 Pot Noodles. (continues)

SINA Reports Second Quarter 2007 Financial Results

SHANGHAI, Aug. 6 /Xinhua-PRNewswire/ — SINA Corporation (Nasdaq: SINA - News), a leading online media company and mobile value-added service (MVAS) provider for China and for the global Chinese communities, today announced its unaudited financial (continues)

Marketing Daily: Kellogg?€™s, ESPN Create Kids?€™ Sports Site

Marketing Daily: Kellogg?s, ESPN Create Kids? Sports Site October 17th, 2007 SOURCE Tags: Media, Online-Advertising, Internet-Advertising, Affiliate-Marketing Posted in Online Advertising (continues)

Facebook Launches Social Ads - What Marketers Should Know

[ Facebook_2_2]There’s been a tremendous amount of ‘buzz’ around announcements by Facebook Ads. So, what’s the big deal? Currently online advertising from Google, Yahoo, et. al., is based on keywords. Both Facebook and MySpace announced this week that advertisers will now be able to target their users based on their profiles, (continues)

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