Web Marketing News

Pulse, Panama, YPN PayPal, Maps, AdSense Staff, Dead Gmail, ®, China.com, SEO Wiki

The 32nd pulse is live. Panama went live in Europe. YPN now pays with PayPal. Google launched street views, Microsoft added 3D views and MapQuest added an API. AdSense publishers are not Google employees. Someone die and leave Gmail unattended? AdWords tips. Trademarked names in AdWords? Google in v. China.com, SEO Wiki”>(continues)

Yahoo’s New Quality Based Pricing Looks at Conversion Rates (Search Engine Roundtable)

Yesterday, I reported at Search Engine Land the launch of Quality-Based Pricing . In short, Yahoo will now begin to give advertisers a percentage discount, based on the ad’s quality. What makes up the quality of the ad? Yahoo told me, “publisher conversion rates, traffic source and implementation type.” Now this is not live across all keywords yet, but will be in a few months. When Yahoo . (continues)

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