Apr
2007
RSS Affiliate Marketing
This excerpt has been taken from ?Unleash the Marketing & Publishing Power of RSS?, 
an amazing new e-book that has already been accepted as the best and most
comprehensive work on marketing and publishing with RSS.
Click here for more information
;
Here is your next installment of Exclusive Excerpts from Rok’s book “Unleash The Marketing
& Publishing Power of RSS”

RSS Affiliate Marketing
Take a look at Amazon as a good example, often depend on their marketing partners or affiliates to help them make a
sale.
If, based on your products and the public recognition you enjoy, you can provide your users with a valuable RSS
digital catalogue that they’ll actually want to receive, why not do the same for your affiliates, giving them affiliate
enabled RSS digital catalogues.
They could then use them to syndicate your latest product releases on their web sites, using the new product
announcement headlines and even descriptions from your RSS feed.
Whenever someone would click on those headlines, posted on the affiliates’ web sites, and make the purchase, the
affiliate would be awarded with a sales commission for the item.
One way of doing this would be to allow your affiliates to customize their own RSS feeds (practically your digital
catalogue) to carry only the product updates (content items) they feel are the best match for the web site.
They could either use your RSS feed to publish the headlines on their web sites or even let their visitors subscribe
to the actual RSS feeds.
Or they could promote your RSS feed service and allow their visitors to actually customize what product updates
they want to receive.
The end affect would be the same your affiliates would be promoting your products, offering a valuable service to
their visitors and making a commission on all sales made through them at the same time. But what if you don’t offer
“digital catalogues”, but do publish one or more content rich RSS feeds?
You can actually use the same approach: generate “individual” RSS feeds for all of your affiliates.
Each feed could carry exactly the same content you publish in your own general RSS feed, but the links in the feed
would already be affiliate powered links.
Consequently, your affiliates could promote your RSS feed and at the same time make a commission on all products
sold through it.
One way of generating these feeds would be to let your affiliates do it themselves: by entering their affiliate ID or
name or whatever you use in a special form, which would in affect provide them with their own RSS feed.
The next installment, “The Basics of RSS Promotion” will give you some great ideas.
Look for it tomorrow.
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Affiliate marketing programs provide a powerful way for
Affiliate marketing programs provide a powerful way for many companies to ? Informations provides you an edge while deciding an affiliate marketing. (continues)
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