Web Marketing News

Strategy ‘as important as execution’ in email marketing
Business Strata – Business News, UK

Growing businesses have been warned over the importance of having a strategy in place for email marketing. According to Ryan Deutsch, vice president of strategic services and market development for StrongMail Systems, planning is as vital to promotions .

Campaigner Announces StartUp! Email Marketing Services for Small .
Business Wire (press release), CA

New StartUp! Services include free email template tailoring, 24/7 customer support and more to help small businesses get started with email marketing OTTAWA–(BUSINESS WIRE)–Campaigner (www.campaigner.com), a leading email marketing solutions provider .

Why Google Shouldn’t Be Liable For Suggesting Trademarked Terms In .
Techdirt

Canadian lawyer David Canton (who I recently had the pleasure of meeting) has written up an excellent analysis why the recent ruling about Google’s potential liability for suggesting trademarked keywords doesn’t make much sense. .

Yell In Alliance With Google To Launch AdWords Reseller Service In UK
eBrandz, India

London — Yell, the UK based international directories company, has entered into an strategic alliance with Google, targeted at small and medium businesses to resell AdWords in the UK, further expanding the properties on which it can sell advertising .