Web Marketing Strategy Update

Wed 16
May

Key SEO And SEM Strategy: Refine What Works

There’s a serious flaw in many people’s approach to SEM (Search Engine Marketing). It’s simply that they tend to change their tactics too often – sometimes even replacing tactics that work with ones that don’t.

Search engine marketing focuses on the monetization of an online business or website. As long as making money is the goal, the business should survive. However, if the goal becomes getting or having the newest and latest gadgets on your website or blog, the likelihood of success diminishes…significantly.

Let’s take a look at what you should be doing…

Refine, don’t Replace

This is why it is imperative for you to find tactics that work and then refine them to perform even better. By using metrics on your traffic and sales, you can tweak your tactics until you see more and more of both.
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Tue 15
May

The Hills Are Alive, With the Sound of SEO

By Azam Corry in SEO / SEM No Comments

I happened to stumble across the old classic film The Sound of Music for the first time in ages last weekend. I actually found the story of the Von Trapp family a lot more interesting than I had remembered it. One thing which stood out though was the amount of subliminal messages it sent out about SEO practices.

Eh, what’s that? You didn’t notice any of the SEO information on it? Well it was right there for you. Let’s look at the example of the classic Do-Re-Mi song.

Doe – A Deer, a Female Deer

In this part of the song Maria is clearly telling us that different people call objects by varying names and that you need to think of them all for SEO purposes. If you run a deer riding centre, for example, you find that potential customers look online for any one of these words in the song or others which are related to the Cervidae family.
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Mon 14
May

Powerful Linkbait Strategies That Build Backlinks Free

By Admin in SEO / SEM No Comments

Put simply, linkbait is content that people naturally want to link to. And it’s among the best ways of building backlinks. In fact, if Google had its way, the only strategy for obtaining links would be by creating linkbait.

This is as whitehat as SEO tactics get. As with any whitehat method, linkbaiting can be difficult to pull off, but the rewards are far greater than any other strategy and are virtually impervious to any algorithm updates that might come in the future.

Creating Linkbait

Just because linkbaiting is a whitehat and legitimate way to build backlinks, it doesn’t mean there’s no strategy involved. All to often, people assume that linkbaiting just means “write great content and wait for links.” There’s a problem with that approach. What is great content and how do you create it? These steps should get you on your way:
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Fri 11
May

Get Article Ideas & Titles From Google Autocomplete

By Azam Corry in Content Writing & Marketing , SEO / SEM No Comments

Even the most prolific writers run out of ideas every once in a while. But SEO allows no one any holidays. If you want to keep your website on top of the game, you need to continually publish new content. A great free tool to help you get article ideas on popular subjects and generate targeted keyword titles is Google’s autocomplete search feature.

Google Autocomplete: An Overview

You are no doubt familiar with Autocomplete. Whenever you type a word or phrase in the Google search box, the search engine attempts to complete it for you. If, say, you type “facebook a” it suggests phrases such as “facebook api,” “facebook apps” and “facebook ads.” Designed for searchers’ convenience, it inadvertently provides webmasters and internet marketers a valuable SEO tool.
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