Web Marketing Strategy Update

Mon 21
May

5 Essential Elements Of Online Content Creation

The art of producing great website content has a lot to do with not just what you say but also how you say it. A decisive and clear message needs to be given the attention it deserves. Content publishers often neglect to include these extras and fail to capture the attention of the audience. Here’s a 5 step guide to make sure your copy is stimulating both visually and mentally for your readers.

1. Inviting Content Structure

The way you lay out your article plays a crucial role in enticing readers. If the content looks too heavy and thick, it’s a turn off. By making your online copy appear lighter within certain areas is the ideal way to keep people interested. Sentences should remain short and straight-forward. Paragraphs should not exceed 5 – 6 sentences. Sub-headings also play a big role in structuring your content, as well as bullet points to draw someone’s eye and to create white space – which can be a visual breather for your visitor. You can also play around with bold font to showcase certain messages too.
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Fri 18
May

Landing Page Design To Turn Casual Clicks Into Profit

By Azam Corry in Performance & Analytics , Web Design / Architecture No Comments

It’s little touches that can make all the difference for an online merchant’s bottom line. For example, consider an online retailer who gets 20,000 hits per month, and has an average order value of $75 – that is to say, customers are spending $75 on average per order.

If that store’s conversion rate – the percentage of customers who become buyers – is one-percent, then that store can expect to make about $15,000 that month from about 200 orders. With a two-percent conversion rate, profits double as well to $30,000. Likewise, profits plunge when the conversion rate does.

Increasing conversion rates should be a primary goal of any online retailer. Unfortunately, there’s no magic formula; no easy, guaranteed way to do it. Some marketers with a narrow focus on a particular niche market might enjoy conversion rates as high as ten percent, while others, who employ identical marketing strategies, might struggle to see even a tenth of a percent. Thus, boosting conversion rates is a bit more like an art than a fine-tuned science or mathematical discipline.
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Wed 16
May

Key SEO And SEM Strategy: Refine What Works

By Azam Corry in SEO / SEM No Comments

There’s a serious flaw in many people’s approach to SEM (Search Engine Marketing). It’s simply that they tend to change their tactics too often – sometimes even replacing tactics that work with ones that don’t.

Search engine marketing focuses on the monetization of an online business or website. As long as making money is the goal, the business should survive. However, if the goal becomes getting or having the newest and latest gadgets on your website or blog, the likelihood of success diminishes…significantly.

Let’s take a look at what you should be doing…

Refine, don’t Replace

This is why it is imperative for you to find tactics that work and then refine them to perform even better. By using metrics on your traffic and sales, you can tweak your tactics until you see more and more of both.
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Tue 15
May

The Hills Are Alive, With the Sound of SEO

By Azam Corry in SEO / SEM No Comments

I happened to stumble across the old classic film The Sound of Music for the first time in ages last weekend. I actually found the story of the Von Trapp family a lot more interesting than I had remembered it. One thing which stood out though was the amount of subliminal messages it sent out about SEO practices.

Eh, what’s that? You didn’t notice any of the SEO information on it? Well it was right there for you. Let’s look at the example of the classic Do-Re-Mi song.

Doe – A Deer, a Female Deer

In this part of the song Maria is clearly telling us that different people call objects by varying names and that you need to think of them all for SEO purposes. If you run a deer riding centre, for example, you find that potential customers look online for any one of these words in the song or others which are related to the Cervidae family.
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