Archive for July, 2005

Monday, July 25th, 2005

Advice for Authors

If you’re thinking of authoring your own book, go and read this thought-provoking post by Seth Godin.

Desiring to offer some real-world advice for non-fiction writers embarking on their first book project, Seth makes five powerful arguments against rushing off to publish a book in the traditional way.

The “five big ideas” he explains are:

1. Please understand that book publishing is an organized hobby, not a business.

2. The timeframe for the launch of books has gone from silly to unrealistic.

3. There is no such thing as effective book promotion by a book publisher.

4. Books cost money and require the user to read them for the idea to spread.

5. Publishing is like venture capital, not like printing.

In summing up, Seth suggests that instead of seeking a publisher, aspiring authors should:

Build an asset. Large numbers of influential people who read your blog or read your emails or watch your TV show or love your restaurant or or or…

Then, put your idea into a format where it will spread fast. That could be an ebook (a free one) or a pamphlet (a cheap one–the Joy of Jello sold millions and millions of copies at a dollar or less).

No Comments » - Posted in WP / Blogs / RSS, Product Creation, Writing by Azam

Friday, July 22nd, 2005

Create New Products on Skype?

I came across this guide to using [Skype->http://skype.com] to conduct interviews, and it struck me what an easy product creation tool this could be.

Skype is a free [VOIP->http://en.wikipedia.org/wiki/Voip] (Voice Over Internet Protocol) [P2P->http://www.answers.com/p2p] [(Peer-to-Peer) telephony->http://www.skype.com/products/explained.html] / instant messenger application.

I use it myself and the audio quality is generally very good. Certainly far better than most of those tele seminars recorded to mp3 that are in vogue on so many Internet marketing sites at present.

All you need to do is arrange a time and date with your chosen expert on the other side of the globe, perhaps emailing a rough outline and questions to be covered in advance. Call over Skype and conduct the interview, creating a nice clean audio recording you can then duplicate into any format of your choosing. Throw up a standard sales page, do your JV mailings, and your away!

There’s an overview below, but I suggest you head over to the Blogarithms site for more detail:

Blogarithms ยป Interviews via Skype

Record on an external device, not the same computer running Skype.

No Comments » - Posted in General, Tutorials, WP / Blogs / RSS, Product Creation by Azam