Archive for August, 2005
Thursday, August 25th, 2005
Email Marketing: Email Open Rates Plummet
Picked this up via Emergence Marketing: email newsletters no longer work
According to MarketingSherpa, the opening rate of email newsletters has plummeted by 10 points in the last year. The main reasons seem to be a combination of spam filters and reader boredom. The fix? Switch to irregular email broadcasts.
Here’s the article summary:
Red alert for business marketers sending email newsletters to house lists — according to MarketingSherpa’s new IT Marketing Benchmark Guide, your average open rates dropped 10 points in the past year.
(Actually that’s not a drop; it’s more like a plummet.)
We suspect increased filters may be one reason, but the biggest factor of all may be boredom. Your marketplace has been getting same-old, same-old newsletters from you (and/or your competitors) for a couple of years now.
Newsletters used to be exciting. Now they are routine delete-button-fodder. So, how can you put the oomph back into your house list email program? [Check out this Case Study for ideas->http://www.marketingsherpa.com/sample.cfm?contentID=3058] (only free for about 10 days).
No Comments » - Posted in eMail Marketing by Azam
Thursday, August 25th, 2005
Get IT Training Courses Cheap
I came across this post earlier by Greg Ramsey on [O’Reilly-> www.oreillynet.com] and though some readers may find it useful:
Inexpensive (and good) Computer-Based Training and Resources
Looking for inexpensive online Computer-Based Training? How about access to hundreds of online technical books? Take a look at what ACM and IEEE offer.
The [Association for Computing Machinery (ACM)->http://www.acm.org/] and the [Institue of Electrical and Electronic Engineers (IEEE)->http://www.ieee.org/] Computer Society are two professional organizations that provide several Computer-Based Training Courses and electronic books free to current members. And considering the amount of training available, the cost of membership is very reasonable. This article offers a brief overview of the resources offered by each organization.
[Read the article->http://myitforum.techtarget.com/blog/osug/archive/2005/07/11/11051.aspx].
