Archive for August, 2005
Thursday, August 25th, 2005
Google Talk VOIP Instant Messenger Launched
Google has launched it’s much-rumoured IM client, [Google Talk->http://www.google.com/talk/].
If you’d like a preview of how the application looks, there’s lots of good screen shots [here->http://www.makezine.com/blog/archive/2005/08/google_talk_ton.html]
For Mac users, [here’s->http://www.makezine.com/blog/archive/2005/08/how_to_use_goog_1.html] how you can also use [Google Talk->http://www.google.com/talk/] directly from iChat in OS X without the Google client.
Currently the Google service only offers text instant messaging and VOIP technology that enables users to talk to each other, computer to computer using a mic and earphones. However, Google Talk will soon be compatible with Gizmo and Vling softphones. Google say they “are working closely with Earthlink and Sipphone to federate EarthLink’s [Vling->http://www.earthlink.net/voice/vling/] service and Sipphone’s [Gizmo Project->http://www.gizmoproject.com/] with the Google Talk service as quickly as possible.
In order to use the service you must have a Gmail email account, with which the client integrates and shares ID’s. Google Talk does not carry ads (as yet), but Google hopes it will drive people to sign up for Gmail. Google makes money from Gmail by placing content-relevant ads alongside messages.
“This is a missing piece in Google’s larger strategy as they emerge to become a bigger internet media player,” said Greg Sterling, an analyst at the Kelsey Group.
No Comments » - Posted in General, Online Advertising (Gen) by Azam
Thursday, August 18th, 2005
Free Keyword Research Guide
See how experts use Wordtracker and how you can apply their strategies to your own website with this free ebook.
Wordtracker created a fictional company and asked experts to provide real answers to the problems facing its CEO.
Contributers include:
Bryan Eisenberg - Convert more traffic using Wordtracker
B. L. Ochman - Understand your customer’s real motivations
Kevin Lee - Combine thousands of phrases for an effective PPC campaign
Stephen Mahaney - Use Wordtracker to find the size of the market
Ken McGaffin - Discover the most important sites in your marketplace
John Alexander - Find inspiration in Wordtracker’s top 1000 words report
Neil Davidson - Learn how an Ad Agency uses keyword research to position a client
Robin Good - Use Wordtracker to identify niche opportunities
Nick Usborne - Incorporate keywords into your content and copy
