Web Marketing Strategy Update

Listen online or download this free 68 min audio courtesy of Google Adwords expert, Perry Marshall: Google Keyword Update

Outline:

1. History, Minimums, and Law Enforcement

2. The Old Crackdown (late 2004) vs. New System

3. 2 Options now, not just one

4. New 10 cent minimum? 1 cent keywords?

5. Can I get my old bid prices back? When and How

6. Re-activating old keywords

7. Campaign Organization & Peel and Stick

8. The Two Paranoias

9. Quality Score, Google’s CPM Psychology, Success Formula

10. The gap between the stupid and the smart

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