Web Marketing Strategy Update

The week following my post, [Amazing New Blog Spamming, sorry — MARKETING Tool!->http://www.nowsell.com/web-marketing-strategy/2005/amazing-new-blog-spamming-sorry-marketing-tool/] SearchEngineWatch.com Editor and industry expert, Danny Sullivan posted Can We Agree Automated Comment & Link Posting Is A Bad Thing?

85% of respondents to the poll voted “Yes.”

Danny went on to say:

“I’m not overly optimistic that some industry push to declare automated link/comment insertion tools to be “uncool” or dare I say “unethical” will necessarily work. I think the same idiots running them now may continue to do so. But then again, I try not to be so cynical all the time. Perhaps if enough people are saying, “Dude, it’s not on to do that any more,” some of this may go away.”

“Don’t comment and trackback spam. If you need one more reason why not, consider Mike Grehan’s [Google PageRank Lunacy->http://searchenginewatch.com/searchday/article.php/3319461] article from last year. It discusses how he set up a memorial page for a friend who was killed in a motorcycle accident. By the end of the week, the guest book was getting hit with link spam, upsetting his friend’s widow.

Quote:

Programming a spam bot to relentlessly seek out guest books and comment areas to dump links back to your own pages is a “brute force” method that will produce little search engine gains, in my view. But even if you don’t believe me and my writings about effective link building, are you really prepared to commit yourself to the virtual desecration of someone’s memorial site and bring pain to their loved ones to sell a ring tone? If so, then why not head out to your nearest cemetery with a can of spray paint and plaster your URL’s on the tombstones. Your actions in the virtual world of the web are the same.”