Archive for January, 2006
Tuesday, January 31st, 2006
Domain Names, Google and SEO
Nick Wilsdon has written a good article of interest to anyone involved in SEO, What does Google know about your domain names?
Google became a domain registrar in February 2005. But as Nick points out, it seems that Google didn’t become a registrar to trade in domain names, but to obtain the higher level access to domain information registrars have.
To this end he quotes Google spokeswoman Eileen Rodriguez, as saying “While we have no plans to register domains at this time, we believe this information can help us increase the quality of our search results.”
Nick speculates that Google has built or is building a tool to analyse domain names.
This tool could be very useful for Google. It would allow them to track the age of domain names and connect likely networks and portfolios. They would see when a domain name changed ownership and allow them to adjust the value of that domain in their engine.
They would especially be watching domains which are about to drop (expire) as this would be the likely time they would change hand. The system would be looking for status changes on WHOIS records, such as DETAGGED, REDEMPTION PERIOD, or PENDING DELETE. These would all indicate the registrant had failed to renew their domain. None [of this information] would be hidden by domain privacy contracts.
No Comments » - Posted in General, SEO / SEM by Azam
Wednesday, January 18th, 2006
7 Reasons To Publish An Ezine
1. Publish A Free Ezine For Selling Products
You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.
2. Publish Free Ezine For Selling Advertising Space
You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.
3. Publish A Paid Subscription Ezine
You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber’s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.
