Archive for February, 2006
Tuesday, February 28th, 2006
Keyword Analysis: Choosing The Best Keywords
Keyword research is the first, and most important step in search marketing.
You can probably see why keyword selection would logically be the first task. But why most important?
Because if you choose the wrong keywords, everything else you do to improve your search engine rankings is wasted effort.
Or to be blunt: If you target the wrong keywords, you will not make money.
When you create a new website or web page, you want to focus the content on popular keyword phrases relevant to your subject matter. These are the keywords that people in your target market regularly type into search engines to locate information on the products or services you provide.
But it’s often the case that many of your first choice keyword searches will be very competitive, making it difficult — if not impossible — for you to get your pages to rank highly for them unless you employ an SEO expert.
What you need to do is find other, less popular keywords that are also quite heavily searched, yet are easier to rank well for because there are fewer competing pages in the search results (this also applies to Adsense keywords and other PPC’s, but in terms of paying less for your clicks because there are less competing ads).
1 Comment » - Posted in General, Marketing Articles, SEO / SEM by Azam
Friday, February 24th, 2006
Eudora to Mac OS X Mail.app Import
I’ve finally made the move over from Eudora to Mac OS X’s built-in Mail application.
I put it off for a couple of years, but in the end I was getting more and more fed up with Eudora’s “clunkiness” and general operational slowness compared to the rest of the OS (I presume due to it being a legacy Carbon application, as opposed to it being written in Cocoa specifically for OS X). Oh, and Mail looks prettier too! 
What finally inspired me to take action was discovering Eudora Mailbox Cleaner, a great little freeware application from Andreas Amann to help import mailboxes and filter rules from Eudora to Mail.app.
The Mail application can do this itself, but gives less than satisfactory results because, as Andreas says:
Eudora mailboxes do not adhere to a standard format which makes importing into other applications somewhat of a pain - the default import function for Eudora mailboxes of most mail client thus exhibit some problems, namely:
- Most HTML and rich-text messages are not imported properly (you see all formatting tags instead of the properly formatted message)
- All messages are imported as “unread,” i.e., the original message status flags are ignored
