Archive for February, 2006
Wednesday, February 22nd, 2006
Web Marketing Strategy Update Google Toolbar Button
I’ve made a Google Toolbar button for this blog.
The truth is, I hadn’t intended to, but after seeing all the buttons Arron Wall has made, I thought I should at least make the effort to do one so people can get here easily. Who knows, in time it might become a useful source of traffic?
Clicking on the button will send you directly to the Web Marketing Strategy Update homepage, whilst clicking on the arrow to the right displays the latest post titles in a drop-down menu for one-click access. You can also use it to search within the entire NowSell.com site, either by entering a search string or selecting text in a page.
Here it is:
Web Marketing Strategy Update Button
Just click the link to add it to your Google Toolbar 4 (if you have it).
If you want to make your own buttons, Arron’s page also describes the essential steps involved, and Google’s own page explains all the options in detail, so I won’t repeat the directions here.
Technorati Tags: bookmarks, Google+Toolbar+buttons, web+marketing+blogNo Comments » - Posted in General, Website Promotion, WP / Blogs / RSS by Azam
Sunday, February 19th, 2006
Google Toolbar 4 Increases CPC With User Lock-In
I was catching up on SEOBook author Aaron Wall’s blog the other day. In this post he talks about how the new Google Toolbar 4 for IE suggests spelling corrections and keyword queries based on the search patterns of other searchers.
On the face of it you might think that’s rather mundane and pretty uninteresting news.
But you’d be wrong.
The key point Aaron raises is that these (semi) auto-correction features will effectively narrow down the range of search queries to the most common keyword phrases.
Here’s a simple example to help you visualize what that means (made up, so not factually correct, but illustrates the concept).
Queries from people without Google Toolbar who want to buy shoes:
“buy shoes”
“buy shoe”
“buy shose”
“shoes buy”
“shoe buy”
“shose buy”
Are all “corrected” by Google Toolbar search and spelling suggestions, to become:
“buy shoes”
The effect will be twofold:
- Reduce the effectiveness of targeting mistyped, misspelled or otherwise imperfect search queries
- Increase competition for the more mainstream keywords and thus drive up CPC
