Archive for February, 2006
Tuesday, February 14th, 2006
7 Website Tweaks That Doubled Sales
At MarketingSherpa, Anne Holland writes how NewEgg.com Doubled its Online Sales revenue last year to hit $1 billion, in large part thanks to “their HUGE site revamp last April.”
Apparently the old site converted visitors to purchasers at 4-5%, the new at 5-6%. As Anne says, with 20,000 daily unique visitors, that one point equals a massive revenue gain. Whilst impressive, those figures alone obviously don’t reveal the full story behind NewEgg.com’s doubling of revenue.
What’s of intesrest is the site changes that are credited as responsible for the gains:
1. Big typeface
2. Improved wish lists
3. Use consumer reviews for SEO
4. Dynamic website width (not fixed-width)
5. Adding more manufacturer content
6. Using four different home pages
7. Bigger, flashier cart button
Technorati Tags: increase+website+conversions, website+design, website+usability2 Comments » - Posted in General, Website Design by Azam
Monday, February 6th, 2006
Interstitials The Answer To Ad Blockers?
Touching on some of the points I made in Blocking Ads and Stealing Commissions With FireFox, Chris Beasley’s article Why I Love Interstitials caught my eye. Chris says he’s so enamored because he sees interstitials as “more or less the only ad format that can easily and reliably foil every ad blocker.”
As he explains,
“Interstitials are full page ads that load between page views on your site. Most interstitials display for 10 seconds or so before forwarding the user onto the page they were trying to view, and almost all interstitials include a skip button if the user does not want to wait.”
Like me, Chris feels that rampant ad blocking threatens the future of content-based websites. He goes on to say,
“If you do not like the ads on a site, and you know that the site is ad supported, ethically you shouldn’t use the site if you have ad blocking installed.”
It’s a contentious view that many people think is ridiculous, but if you’ve read my previous posts on the subject, you’ll know I’m not one of them.
In putting his case as to why he feels interstitials are the answer to ad blocking, Chris says:
