Archive for April, 2006
Saturday, April 15th, 2006
Marlon Sanders: Split Testing Examples, What Why And How
As I write this I’m split testing 4 different pages on the The Amazing Formula website.
Split testing means that an equal number of visitors will see each of the pages. We are tracking the orders from each, so we will know which page converts best.
Today, I want to talk about WHAT I’m testing, how and why. This is what I want you to do:
1. Visit The Amazing Formula site
2. Notice the BLUE IE BAR at the top that has a number, right next to the blue Internet Explorer icon.
3. Refresh the page in your browser and watch as that number changes. You will see that the ENTIRE page changes.
If you’re having difficulty getting the page to refresh properly, hold down your shift key while you click on refresh.
4. Keep refreshing and you’ll see a total of FOUR different page designs that I’m split testing.
COMMENTS ON THE PAGES
1. You might not see the opt-in “fly in.” We had a problem with the DHTML (dynamic html) code. Lisa’s going to fix that this weekend or on Monday.
No Comments » - Posted in General, Marketing Articles, Marketing Products, Website Design by Azam
Tuesday, April 11th, 2006
Googlebot Visit Notifier
You might find this PHP script I came across via Keep An Eye On The Crawler at Secret Agent Reports useful.
The idea is to inform you when Google’s search engine spider, Googlebot, visits one of your web pages.
You reference the script from a PHP include on the page you want to monitor and it simply checks for a page request originating from the Googlebot user agent, sending you an email when there’s a match.
“By using my technique, the script announces me on my email when the Google crawler came on my new lauched website.”
“After the first crawling visit from Google, I suggest that you should upload your content. You will know exactly the time when you must make an upgrade to the content. Next time, the crawler will see the new content and take a decision, you will be moved in the sandbox for few hours or days (depends).”
Whilst I dispute the certainty of those assertions, including whether or not there is any such thing as a sandbox, I’m sure there are more than a few people who don’t have proper site stats, and would like to know for sure whether Google has visited or not.
Technorati Tags: Googlebot+notifier, Googlebot+user+agent, SEO+PHP+script
