Feb
2006
At MarketingSherpa, Anne Holland writes how NewEgg.com Doubled its Online Sales revenue last year to hit $1 billion, in large part thanks to “their HUGE site revamp last April.”
Apparently the old site converted visitors to purchasers at 4-5%, the new at 5-6%. As Anne says, with 20,000 daily unique visitors, that one point equals a massive revenue gain. Whilst impressive, those figures alone obviously don’t reveal the full story behind NewEgg.com’s doubling of revenue.
What’s of intesrest is the site changes that are credited as responsible for the gains:
1. Big typeface
2. Improved wish lists
3. Use consumer reviews for SEO
4. Dynamic website width (not fixed-width)
5. Adding more manufacturer content
6. Using four different home pages
7. Bigger, flashier cart button
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February 15th, 2006 at 8:04 pm
Went through your site. It is great. Looked for a contact link but did not find one.
Just received an article submission from you and your name set off a trigger.
Did we work together on a project a few years back?
If so I think we have a cross promotion we can do with your ebooks and information inside of a new site I have at freedesktopads.com
You have my email address.
Charity Adams
February 18th, 2006 at 1:07 am
Thanks for the kind words, Charity.
Your name seemed familiar too. A quick search of my email archives turned up the reason: You contacted me back in 2000 to provide content for SFI at Full Circle Success …
I’ll drop you an email.