Web Marketing Strategy Update

Good thread over at Webmasterworld to help publishers get the most from Adsense. I’ve pasted the initial post below, but visit the site for more discussion and plenty of links to more information.

Low CTR: Blend, put ads to heatzone, test colors, decrease # of ad units

Low EPC: Block MFA, decrease # of ad units, improve content topics, lookup SmartPricing

Earnings High Fluctuation: Try removing ads from low performance pages

Low Earnings: Build more content, get more visitors, see Low EPC, test AdLinks, test Referrals

Bad Targeting: Find & zap the offending keywords in your pages, lookup section targeting

Low # of Visitors: Lookup SEO

Sudden surge in Traffic: Study stats, don’t panic it’s good news

Sudden surge in Clicks: Study stats, don’t panic but inform Google if CTR is to the roof and all from few IPs

Clicked my own AD: Just don’t do it again, if repeated inform Google

Can’t Login: Check connection, wait 1 hour see if its reported already on WW, contact support

Low sense of security: Join the club, diversify with other networks, use alternate ads

Payment is late: Stop complaining, wait one month the contact Google

Statistics Stuck: Stop complaining, wait few hours, prepare for a click dump

How to find MFA: Lookup AdSense preview tool

Support did not reply: It takes time, contact them again if more than 2 weeks passed

Competitive Filter Full: Nothing can be done, check list for old or expired sites

I got banned: Send an appeal if honest, offer stats, move on

Where do I learn more: You are in the right place, just read a lot before posting a question