Web Marketing Strategy Update

Last week Google officially opened up the Adwords keyword tool to non-account holders with an external version of the research tool.

Thanks to recent updates, the tool now returns more useful keyword data than most others, including keyword popularity indicators and global search volume trends. Definitely one you want to bookmark.

There’s also a handy feature that allows you to generate keywords based on the content of any webpage. As far as I know (and I’ve seen many), this is the only free keyword extraction tool that can also optionally follow links found on your input URL to include other pages from the same site in the analysis. Alternatively you can paste a block of text into a form box to be analyzed.

Features of the keyword tool include:

• Search for keywords in three ways. Use keywords you enter, your existing high clickthrough rate keywords, or any webpage URL for your search. You can also expand your keyword search even further to include pages linked to from the original URL.
• Keyword performance statistics. See Google’s performance statistics for your keyword results. Views include keyword popularity, global search volume trends, cost, and predicted ad position.
• Easy keyword manipulation. Select a few keywords here and there, or add them all at once. Keywords already present in your Ad Group will be marked so that you don’t have to worry about them. You can also download your keyword list as a .csv file.
• More keyword results based on regularly updated statistics. Our advanced search engine technology allows us to provide you with the latest information on potential keywords for your campaigns.