Archive for March, 2007

Thursday, March 29th, 2007

Ecommerce: Improve Website Sales Conversions

If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

  • Raise shopper-to-buyer conversions and increase buyer lifetime
  • Improve search engine marketing ROI, despite rising costs per click
  • Reduce shopping cart abandon rates
  • Increase email open rates, number of clicks received and conversion rates
  • Compare your own marketing stats to those of your peers
  • Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketers’, and results from surveys of 2,449 online shoppers. There’s also “best-of” data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

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No Comments » - Posted in eMail Marketing, Marketing Products, SEO / SEM, Ecommerce by Azam

Thursday, March 22nd, 2007

Success Secrets: The Road To Success

Are you frustrated by your lack of progress? Dismayed by your prospects? You can change all that right now and rewrite your life for ever more.

Desire and Motivation are Not Enough

We all want to succeed in life. But desire to change your life isn’t sufficient. Nor is motivation. It is futile doing the same things again and again in the vain hope that somehow, someday, you will get a more positive result. Continue on that track and you might as well exchange your life for the fly trapped in a room. It bashes itself against the glass in the hope of escape, only to expire, oblivious to the open window or door nearby. People who achieve aren’t lucky. They are doing the right things, consistently.

Eliminate the procrastination, self-sabotage and fears that are preventing you from making each new opportunity really work for you, and you too will begin to move forward each day and produce the results required to change your life forever.

So Easy - And Yet So Difficult

All you have to do is to decide to change, to go in the right direction. It couldn’t be easier, and yet most of us find it the most difficult task we are ever faced with.

No Comments » - Posted in General, Marketing Articles by Azam