Web Marketing Strategy Update

If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

• Raise shopper-to-buyer conversions and increase buyer lifetime
• Improve search engine marketing ROI, despite rising costs per click
• Reduce shopping cart abandon rates
• Increase email open rates, number of clicks received and conversion rates
• Compare your own marketing stats to those of your peers
• Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketersÂ’, and results from surveys of 2,449 online shoppers. There’s also “best-of” data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

Are you frustrated by your lack of progress? Dismayed by your prospects? You can change all that right now and rewrite your life for ever more.

Desire and Motivation are Not Enough

We all want to succeed in life. But desire to change your life isn’t sufficient. Nor is motivation. It is futile doing the same things again and again in the vain hope that somehow, someday, you will get a more positive result. Continue on that track and you might as well exchange your life for the fly trapped in a room. It bashes itself against the glass in the hope of escape, only to expire, oblivious to the open window or door nearby. People who achieve aren’t lucky. They are doing the right things, consistently.

Eliminate the procrastination, self-sabotage and fears that are preventing you from making each new opportunity really work for you, and you too will begin to move forward each day and produce the results required to change your life forever.

So Easy – And Yet So Difficult

All you have to do is to decide to change, to go in the right direction. It couldn’t be easier, and yet most of us find it the most difficult task we are ever faced with.

There is an enormous power within each and every one of us to change the quality of our lives whenever we want to. It is the power of decision. And it is never too late to harness it. The only irreversible mistake is to ignore it.

Don’t waste any more of your future. Make the decision to succeed. Not tomorrow, next week, next year, but now. And from this moment onwards work at succeeding day in, day out. No great leaps and bounds are required, just be consistent.

Do that simple thing, and there is nothing in this world which can stop you from fulfilling any aspiration you care to reach out for and make a reality.