At MarketingSherpa, Anne Holland writes how NewEgg.com Doubled its Online Sales revenue last year to hit $1 billion, in large part thanks to “their HUGE site revamp last April.”

Apparently the old site converted visitors to purchasers at 4-5%, the new at 5-6%. As Anne says, with 20,000 daily unique visitors, that one point equals a massive revenue gain. Whilst impressive, those figures alone obviously don’t reveal the full story behind NewEgg.com’s doubling of revenue.

What’s of intesrest is the site changes that are credited as responsible for the gains:

1. Big typeface

2. Improved wish lists

3. Use consumer reviews for SEO

4. Dynamic website width (not fixed-width)

5. Adding more manufacturer content

6. Using four different home pages

7. Bigger, flashier cart button

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