Writing for the web is different. It’s different from writing a research paper for your English professor and it’s different from writing an article for a newspaper. You’re typically writing for readers who are looking for answers to their questions and frequently they’re looking to buy something. Your content has to be written in a way that not only answers questions, but that also offers them the opportunity to purchase the items they need to solve their problems.
There are several article formats that you can utilize to do just this for you. These articles are also easy to promote via social media sites like Facebook and Pinterest. If you have any graphic design or photo editing talents at all, you can have a pin ready to go in no time as soon as you post your article to your blog or website. Let’s look at a few of the best article formats for your readers:
How To or Step-By-Step
Anytime you can provide step-by-step instructions to solve a problem or build something, you’re going to have happy readers. Create a little graphic that has a picture and a title such as “How to Remove Wine Stains” and you’ve got an instant pin for Pinterest and a great little graphic to go with the article on your Facebook and Google+ page.
Pros and Cons
This article format is ideal if you have an ecommerce site and you have products that you can compare. Anytime you can compare a cheaper product to a more expensive product, is great and you have the chance to plug the product you really want them to buy in the article itself. This format can be adjusted to a variety of subject matter as well.
Myths vs. Facts
Are you in an industry where you feel like you need to debunk some old wive’s tales? This the article format for you. Again, another style of article that can make a great pin for Pinterest or stand out on a Facebook or Google+ page.
I like the FAQ format of article if you have a specific service you offer and you seem to get a lot of questions from customers about it. You can quickly create an FAQ article that answers all of those common questions in one place and then simply provide a link anytime you are asked.
People always want the inside scoop on products. Whether it’s a blender or a new car, if reviews of products fit with your business model, then do it. It’s a great way to encourage purchases from your ecommerce site.
As you can see, these article templates are designed to inform and educate your readers. They also make great linkbait and social media post opportunities. They also stand the test of time in not only being an excellent way to create content for your website, but they will also be great sources of traffic.Tags: article format, content marketing, writing for the web, writing online