Web Marketing Strategy Update

The Prince of Print, famous — perhaps infamous — as a larger-than-life copywriting genius, passed away in his sleep on Sunday, April 8th.

I missed this at the time, but if you haven’t heard of him, you need to. Gary was one-of-a-kind and nothing short of a legend in the world of direct marketing. A man whose reputation preceded him, he inspired marketers and copywriters everywhere.

For years now he’s been freely giving away all his old paid subscription newsletters he began publishing in back 1986 at The Gary Halbert Letter, which is where I first got to know of him.

His newsletters are packed with marketing tips and ideas — tons of real gems, which he was adding to every month as he shared his thoughts on Internet marketing. I’ve been going on and off for years now. The only thing is many are pretty long, and finding the time to read them all is why my visits always remained erratic, despite the best intentions.

He also published his, The Boron Letters on the site. Written to his youngest son, Bond, when Gary was imprisoned at Boron Federal Prison Camp or, “Club Fed” as he called it, he described this series of letters as “the most precious gift I have ever given him… and… the most precious gift… anyone else could possess.”

I came across ClickHereYouIdiot.com earlier.

It mocks internet marketing sales letters with plenty of truth mixed with great dollops of sarcasm, and then without skipping a beat, unabashedly asks for a paypal donation at the end!

Guessing it’s written by a fellow Brit, others might not get some of the humour and language, but it made me laugh! Go take a look.