Web Marketing Strategy Update

If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

• Raise shopper-to-buyer conversions and increase buyer lifetime
• Improve search engine marketing ROI, despite rising costs per click
• Reduce shopping cart abandon rates
• Increase email open rates, number of clicks received and conversion rates
• Compare your own marketing stats to those of your peers
• Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketers’, and results from surveys of 2,449 online shoppers. There’s also “best-of” data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

A few weeks ago I bought the $7 Secrets ebook by Jonathan Leger. It was a good read.

The basic idea of selling low cost reports is nothing new of course, but the killer is in the simple twists and scripts that Jon added to create armies of sneezing affiliates passing your virus on.

The $7 Secrets ebook has become so successful that Jon has set up a website, $7 Offers to showcase the growing collection of $7 products available using the scripts supplied free with his $7 Secrets ebook.

The popularity of the whole thing prompted me to create my own $7 product to list on the $7 Offers site for a slice of the traffic it’s getting.

The product is My Article Submitter. I’m sure you know the power of submitting articles to directories, right? Well this software automates the process, yet submits like a human. It doesn’t spam and comes preloaded with 163 sites to get you started.

But best of all, you can add as many other sites that accept article submissions as you want.

It’s a nice piece of software. And right now you can get it for only $7!