Web Marketing Strategy Update

There are many ways to get links to your website for greater link popularity and pagerank, most of which I have written about at some point over the last 8 years. These days however, because the search engines have realized how easy it is to arrange link exchanges simply to get more backlinks, what you really need are one-way links (a link from another site to yours without you giving a link back is a one-way link). The goal-posts have moved again and reciprocal links just don’t cut it any more.

Here are two of the best and easiest free methods currently available for getting good one-way links:

Using Social Bookmark Websites
I know some people reading this won’t know what social bookmark sites are, so bear with me a minute while I explain.

Sites like del.icio.us, blinklist.com, furl.net, blogmarks.net, linkrolling.com, etc., are basically social bookmark sites. I don’t want to go into great detail, but in essence the idea behind them is that you get a public space in which to post bookmarks and comments on your favorite web pages to share with other users / surfers.

I’m a bit late on getting to this, but in case you missed it, Google has launched an online wallet or checkout service similar to those offered by Microsoft and Yahoo.
Speculated on at ZDnet over a month ago, the service is designed to tie in heavily with Google Adwords, which together with the financial incentives involved will probably lead to it quickly growing in popularity.

From the official press release:

Here’s how it works: shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements or whenever they come across the Google Checkout option on a merchant’s site. If shoppers want to use Google Checkout, they can create a Google Checkout login right from the merchant’s site with a single username and password by entering basic information, such as their contact details, payment preferences, and shipping information, once. Then, when checking out at any store that offers Google Checkout, they can simply select Google Checkout, quickly complete their transaction with their login information, and avoid the hassle of filling out multiple forms. In addition, shoppers can keep track of their purchase history, including orders and shipping details, in one place.