Web Marketing Strategy Update

I’ve finally made the move over from Eudora to Mac OS X’s built-in Mail application.

I put it off for a couple of years, but in the end I was getting more and more fed up with Eudora’s “clunkiness” and general operational slowness compared to the rest of the OS (I presume due to it being a legacy Carbon application, as opposed to it being written in Cocoa specifically for OS X). Oh, and Mail looks prettier too!

What finally inspired me to take action was discovering Eudora Mailbox Cleaner, a great little freeware application from Andreas Amann to help import mailboxes and filter rules from Eudora to Mail.app.

The Mail application can do this itself, but gives less than satisfactory results because, as Andreas says:

Eudora mailboxes do not adhere to a standard format which makes importing into other applications somewhat of a pain - the default import function for Eudora mailboxes of most mail client thus exhibit some problems, namely:

• Most HTML and rich-text messages are not imported properly (you see all formatting tags instead of the properly formatted message)
• All messages are imported as “unread,” i.e., the original message status flags are ignored

I came across RSS Writer last week via The Unofficial Apple Weblog (TUAW).

This small freeware application enables webmasters to add RSS feeds to regular HTML websites that don’t have built-in feed support.

You simply enter the site’s details and RSS Writer creates the required XML feed file, ready for you to upload to your website.

Both Mac OS X and Windows compatible.