Web Marketing Strategy Update

SiliconBeat: Apple: The Next Generation

If you’re one of those people whose heart starts beating fast at the imminent arrival of a new Apple product, or if you just care about the future of one of the valley’s iconographic tech companies, be sure to tune into the “Apple: The Next Generation” forum hosted by Knight Ridder’s SiliconValley.com. They’ve lined up an all-star cast for the weeklong chat , including Sun’s Tim Bray, Andy Hertzfeld (fomerly of Apple, now with Google), Michael Gartenberg from Jupiter, Daring Fireball’s Jon Gruber (one of our favorite Apple bloggers) and the Merc’s very own Dawn C. Chmielewski and Dean Takahashi. Master of ceremonies is Good Morning Silicon Valley’s John Paczkowski. It should be fun.

Google Blog: Gmail Notifier for Mac OS X
From Greg Miller, Software Engineer

I’m a Mac user. Most of my friends are Mac users. After a little coaxing, most of my family are now Mac users. So I decided to spend 20% of my time here on a small application that may help all of the Mac users in my life: a [Gmail Notifier for Mac OS X->http://toolbar.google.com/gmail-helper/index.html].

The app is small and nonintrusive, but hopefully still has all the features a Mac user would want. With it you can:
- view messages without opening a browser
- open Gmail in your browser without forcing you to log in again
- make Gmail your default email program
- even more…

Though this is the first, it won’t be the last native Mac application that Google delivers. So please, Mac users, stay tuned!