Web Marketing Strategy Update

Are you frustrated by your lack of progress? Dismayed by your prospects? You can change all that right now and rewrite your life for ever more.

Desire and Motivation are Not Enough

We all want to succeed in life. But desire to change your life isn’t sufficient. Nor is motivation. It is futile doing the same things again and again in the vain hope that somehow, someday, you will get a more positive result. Continue on that track and you might as well exchange your life for the fly trapped in a room. It bashes itself against the glass in the hope of escape, only to expire, oblivious to the open window or door nearby. People who achieve aren’t lucky. They are doing the right things, consistently.

Eliminate the procrastination, self-sabotage and fears that are preventing you from making each new opportunity really work for you, and you too will begin to move forward each day and produce the results required to change your life forever.

So Easy – And Yet So Difficult

All you have to do is to decide to change, to go in the right direction. It couldn’t be easier, and yet most of us find it the most difficult task we are ever faced with.

There is an enormous power within each and every one of us to change the quality of our lives whenever we want to. It is the power of decision. And it is never too late to harness it. The only irreversible mistake is to ignore it.

Don’t waste any more of your future. Make the decision to succeed. Not tomorrow, next week, next year, but now. And from this moment onwards work at succeeding day in, day out. No great leaps and bounds are required, just be consistent.

Do that simple thing, and there is nothing in this world which can stop you from fulfilling any aspiration you care to reach out for and make a reality.

A post on the Official Google Webmaster Central Blog provides some insight into Google’s views on duplicate content. It addresses the following questions:

• What is duplicate content?
• What isn’t duplicate content?
• Why does Google care about duplicate content?
• What does Google do about it?

Most interesting of all though, is the section, “How can Webmasters proactively address duplicate content issues?” sumarized below:

• Block appropriately:
  Rather than letting algorithms determine the “best” version, guide to your preferred version. For instance, if you don’t want us to index the printer versions of your site’s articles, disallow those directories or make use of regular expressions in your robots.txt file.
• Use 301s:
  If you have moved pages on your site, use 301 redirects (”RedirectPermanent”) in your .htaccess file.
  
• Be consistent:
  Keep your internal linking consistent. Don’t link to “/page/” and “/page” and “/page/index.html.”
• Use TLDs:
  Use top level domains whenever possible for country-specific content. We’re more likely to know that .de indicates Germany-focused content, for instance, than /de or de.example.com.
• Syndicate carefully:
  If you syndicate your content, ensure every article includes a link back to the original. Even with that, we’ll always show the (unblocked) version we think most appropriate in any given search.
• Use the preferred domain feature of webmaster tools:
  If if inbound links use both the www and non-www version of your URLs, you can let us know which way you prefer your site to be indexed.
• Minimize boilerplate repetition:
  For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and link to a page with more details.
• Avoid publishing stubs:
  Users don’t like seeing “empty” pages, so avoid placeholders. Either don’t publish or block pages with zero reviews, no real estate listings, etc., to remove instances of “Below you’ll find a list of all the great rental opportunities in [insert cityname]…” with no actual listings.
• Understand your CMS:
  Be familiar with how content is displayed on your Web site, especially if it includes a blog, a forum, or similar system that displays the same content in multiple formats.
• Don’t worry be happy:
  Don’t fret about sites that scrape (misappropriate and republish) your content. It’s highly unlikely that such sites can negatively impact your site’s presence in Google.