Web Marketing Strategy Update

Keyword research is the first, and most important step in search marketing.

You can probably see why keyword selection would logically be the first task. But why most important?

Because if you choose the wrong keywords, everything else you do to improve your search engine rankings is wasted effort.

Or to be blunt: If you target the wrong keywords, you will not make money.

When you create a new website or web page, you want to focus the content on popular keyword phrases relevant to your subject matter. These are the keywords that people in your target market regularly type into search engines to locate information on the products or services you provide.

But it’s often the case that many of your first choice keyword searches will be very competitive, making it difficult — if not impossible — for you to get your pages to rank highly for them unless you employ an SEO expert.

What you need to do is find other, less popular keywords that are also quite heavily searched, yet are easier to rank well for because there are fewer competing pages in the search results (this also applies to Adsense keywords and other PPC’s, but in terms of paying less for your clicks because there are less competing ads).

1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.

3. Publish A Paid Subscription Ezine

You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber’s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.