Web Marketing Strategy Update

If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

• Raise shopper-to-buyer conversions and increase buyer lifetime
• Improve search engine marketing ROI, despite rising costs per click
• Reduce shopping cart abandon rates
• Increase email open rates, number of clicks received and conversion rates
• Compare your own marketing stats to those of your peers
• Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketers’, and results from surveys of 2,449 online shoppers. There’s also “best-of” data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

I just bought Content Spooler Pro for only $7 and think it’s great … here’s a review. UPDATE: See Jetspinner Free Content Spinner

The basic concept is to take an article, load it into the software (php script) write several versions of your title and as many of the main body and resource box paragraphs / sentences / words as you wish.

You then select how many versions of the article you want — say 100, and in a few seconds the software composes 100 UNIQUE articles and sticks them in a zip file.

All the articles are totally readable because the content spinner does it by going through the text you gave it and randomly selecting and combining all the variations in the order they appear.

For example, in the paragraph above I could have input something like this:

“{All the articles make sense | The articles can all be read by real people | Articles created are of good quality} because Content Spooler does it by going through …”

Content Spooler will then choose one of those sentences at random and go on to look for the next set of curly braces and do the same.