Web Marketing Strategy Update

I’m a bit late on getting to this, but in case you missed it, Google has launched an online wallet or checkout service similar to those offered by Microsoft and Yahoo.
Speculated on at ZDnet over a month ago, the service is designed to tie in heavily with Google Adwords, which together with the financial incentives involved will probably lead to it quickly growing in popularity.

From the official press release:

Here’s how it works: shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements or whenever they come across the Google Checkout option on a merchant’s site. If shoppers want to use Google Checkout, they can create a Google Checkout login right from the merchant’s site with a single username and password by entering basic information, such as their contact details, payment preferences, and shipping information, once. Then, when checking out at any store that offers Google Checkout, they can simply select Google Checkout, quickly complete their transaction with their login information, and avoid the hassle of filling out multiple forms. In addition, shoppers can keep track of their purchase history, including orders and shipping details, in one place.

eComXpo, the virtual tradeshow for ecommerce marketers is on again from April 4-6, 2006

Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world’s largest tradeshow for ecommerce marketers.

I was sent a free invite link to hand out a few weeks ago, but I went away (again!) and completely forgot about putting it up.

Anyway, better late than never!

Use the link below to get into the eComXpo show for free:

www.ecomxpo.com/freepass01