Web Marketing Strategy Update

1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.

3. Publish A Paid Subscription Ezine

You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber’s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.

A couple of days ago I posted [Create New Products on Skype?->] On a related theme, in his post, The Hardware Costs For A Newbie Podcaster, Richard Giles explains how a newbie can start podcasting on a very small budget, and even for free.

Says Richard:

The total cost of the hardware for me to start was zero dollars. That’s right, nada. I cheated; a mate of mine gave me a USB microphone (a $50 Logitech headset if you need to buy one). That’s all I needed to record a show. These days basic recording software comes with the operating system, so that isn’t even a factor.