Web Marketing Strategy Update

The new edition of my favourite SEO software, Web CEO is out. We’re now up to version 7.0, and I’ve got a special discount code that will save you a bundle.

Use it on Web CEO 7.0 Professional Unleashed and get $230 Off

OR

Use it on Web CEO 7.0 SmallBiz Unleashed and get $190 Off

Both versions include professional training and hard copy certification from Web CEO University.

Of course Web CEO is still available as a great free SEO tool as well, and that may be all that you need.

If you do decide you want to upgrade, you simply put your promo code into the free version of the software and select your package from there.

Either way, I’d get over there and download the free version right away:

This special offer is time-limited — the promo codes have to be used before July 31st. After that no discount will be given.

Spend a few days testing it out and deciding how you like it, and whether you want to upgrade or not in plenty of time before that July 31st deadline rolls around. You know it will be here sooner than you think!

Have you read any of the new Google patent releases yet? I suggest you do, or at least learn more about them. Not that you’ll find anything concerning underwear — I just made that up! But what you will find is a plethora of strategies Google is either already using, planning to implement, or considering for possible use in its search algorithm.

If you’re not one who keeps up with what Google’s doing, or didn’t read the last patent release, it will probably come as something of a surprise to discover how wide reaching Google’s ideas on ranking factors are.

As well as information on things that many SEO’ers already believed to be part of the algorithm, or have been expecting to see implemented, the Google patent also contains quite a few new strategies that on first reading have given rise to some considerable concern in the SEO world.

But before you start pulling your hair out and thinking Google has everything sewn up and all resistance is futile, bear in mind that as it’s a patent, it’s very likely that Google is also to some degree simply, “covering all the bases.” Knowing the SEO community would pounce on it for clues as soon as it was released, it’s also conceivable that there are some red herrings in there too. What’s left is to decide what’s probable and what isn’t.