Web Marketing Strategy Update

I’ve been using the free Awstats web analytics software for years on many of my domains (I use Google Analytics on some as well now, but the advantage of Awstats is its single page format, giving instant access to the data without lot’s of clicking about).

The other day, I decided my Awstats installation was overdue an update and popped over to SourceForge to pick up the latest version.

While I was looking over the docs to refresh my memory on the upgrade process, I came across a link to a page of Awstats ExtraSection examples on another website.

Awstats ExtraSections enable you to create your own special reports not provided by default with AWStats. I personally only started putting them in my domain configuration files a few years ago, and then only as a means of tracking clicks on exit and redirect links, etc.

It seemed much easier than having separate scripts to track clicks on my affiliate links, for example.

The AWStats Enhancements and Extensions page covers quite a bit more than that though, and provides copy and paste examples of the code to add.

If your involved in the YPN beta, there’s a great post on Search Engine Roundtable that details a method for dynamically delivering AdSense and YPN ads in rotation using [PHPAdsNew->http://phpadsnew.com/].

Simply follow the step-by-step intructions and you’ll be able to automatically run back-to-back testing of each network on identical pages and see which brings you the most income.