Web Marketing Strategy Update

Few days late posting the bit below on dropping Squidoo lense rankings, but it’s still worth your attention anyway.

Personally I’m having greater success at Hubpages than Squidoo. Not only is it easier and faster to use, but I get more visitors — I assume because of fewer pages and therefore less competition.

Of course if Squidoo has been targeted by Google, the same thing will happen to Hubpages in due course. You’ve probably time to make a good few bob before that though.

The lab has been investigating the recent drop in ranking for Squidoo lenses in Google’s search engine results. It appears that as of the 7th of July nearly all Squidoo lenses have dropped in ranking in the Google search engines. There is a lot of speculation in various forums at present (including Squidoo’s own SquidU forum) but the reasons are uncertain.

At this stage, the lab feels there are 3 potential causes.

1. Recent Squidoo changes have resulted in Google indexing Squidoo lenses in a different way that is resulting in lower ranking scores compared to before.

2. Google are applying a virtual penalty on the Squidoo domain for reasons known only to them.

Jetspinner is a new and free content spinner you’ll love if you do article marketing. I’ve spoken about the benefits of article or content spinning before and explained how to use article spinners in my post, End Duplicate Content Articles.

And just like the software I talked about there (and the other paid solutions), Jetspinner enables you to create hundreds of unique variations of your articles for use on your website and submission to article directories, etc. That in turn means you can quickly and easily establish yourself as an expert in your field and create hundreds of natural-looking backlinks whilst avoiding Google’s duplicate content penalty.

An added twist is the optional ability to send Jetspinner’s output directly to the Jetsubmitter article directory submitter and have it send a different version of your article to each of the almost 500 directories in it’s database.

Jetspinner’s a nice application with all the features you need plus a few you may never use. To see it — or, more to the point — to use it, you certainly wouldn’t guess it’s free. If you’ve never used an article spinner, you might want to take this opportunity to try out the process yourself and see both how you take to it, and the results you get.